Daniel Sieberg Speaker

Daniel Sieberg is the head of media outreach and official spokesperson at Google. Since joining the company in late 2011, Sieberg leads a team that supports journalists around the world as they use Google’s tools for newsgathering including Google Maps and Google Earth, Fusion Tables, Google+, Search, Trends, YouTube and more. He also routinely appears on TV and radio to talk about a wide variety of Google’s products and initiatives.

The Emmy-nominated Sieberg was previously a technology reporter dating back to the late 1990s for the likes of CBS News, CNN, ABC News, and BBC News America. His stories and analysis have also appeared on MSNBC, NBC News, Fox News, Al Jazeera, CBC, NPR, CTV, the Vancouver Sun and many other outlets. He...

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Speech Topics

Tech Life 2020
Subject area: future of technology

A frequent first rule of predicting tech trends: never trust an expert who proclaims to know the future. But in this case, Daniel Sieberg, who spent 20 years reporting on tech for the likes of CNN, ABC, CBS and the BBC before joining Google four years ago, bases his insights on past as prologue for what’s next and how our immersion in connectedness is affecting our very humanity. Sieberg, who also wrote The Digital Diet , lays out what got us here with devices and smartphone, what’s happening today with social/online/wearable, and stitches together a potential glimpse at where we’re headed. It’s not about a crystal ball, it’s about informed and inspired analysis to assess what’s next from mobility to Internet of Things to VR.

Next-gen healthcare trends
Subject area: healthcare future, medical
From pedometers to smartphone apps to glucose-sensing contact lenses, what’s next for people to personally monitor their own well-being? How can we give people access to their own medical data and make informed decisions? When is knowing too much not helpful? Daniel Sieberg, who spent 20 years reporting on technology for the likes of CNN, ABC, CBS and the BBC and authored The Digital Diet before joining Google four years ago, looks at the technologies available on the market today, how consumers are embracing them and looks ahead to what might be possible. This is a chance to dive into the self-monitoring aspect of healthcare for a thought-provoking presentation on a topic that offers a potentially dramatic shift in medicine. 

How is your brand really being perceived?
Subject area: brand marketing, small business
How do you connect with consumers in a way that's authentic amidst a flood of information online? What can any company do to highlight the "why" of their business? Daniel Sieberg, former technology reporter for CBS, CNN and ABC and current exec at Google, examines what it means to really engage with people around a product or idea and how to win hearts/minds in a meaningful way. It's about more than just a plan, it's about turning customers into fans through the right amount of transparency and access to the very DNA of your company. This talk will feature an actionable plan to get started with new implementations in any business. 

Today’s “smart” traveler
Subject area: tourism, travel
Tourists today have more options than ever to explore unseen and niche places within any location. From mobile maps to restaurant recommendations to virtual tours. Plus we've all got a camera in our pocket at all times. But what's the best way to tap into these technologies without losing a real-world experience? Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and current exec at Google, has been to 50+ countries and 600 cities and offers his take on the right way to be a digital explorer without missing everything around you. 

News 3.0
Subject area: digital news revolution, media
The ways in which we consume (and produce) news has evolved rapidly in recent years from mobile to social to UGC. It presents both challenges and opportunities for traditional media, and there are more changes coming including VR, expanded data journalism and increasing eyewitness videos. In addition, media startups are seeks to disrupt the establishment with a slew of new ways for people to get the information they care about. What does it mean to our pursuit of quality information? Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and global head of media outreach with the Google News Lab, outlines the pace of progress within the news space and looks ahead to where it's going. 

Tell better stories
Subject area: new ways of storytelling, marketing
Telling a great story will always be the essential component within marketing. But these days the rules and the tools have changed dramatically and apply to so many facets of any business from sales to PR to industry relations. A mini documentary in YouTube 360 featured your product in unusual ways? Data visualizations or an infographic to complement any product launch? Immersing people in VR to engage with an event? Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and current exec at Google, looks at how every company should fold in cutting-edge storytelling to their arsenal. 

Do you need a Digital Diet?
Subject area: consumer behavior, psychology, health and well being
On average, we check our smartphones more than 125 times per day. Per DAY. And what are we doing with that time? Playing Candy Crush? Checking for emails that aren't there? Sharing selfies? How is the world adapting to such a heavy influx of data and personal technology and what's it doing to our relationships, our work/life balance and our sense of self? This is relevant for a wide range of audiences from families to businesses to individuals all trying to adapt to our connected age. There’s a lot at stake from productivity to our identity to the next ways we’ll be communicating with each other. Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and current exec at Google, offers ways to better understand the dilemma of today's connected consumers and a plan for coping with it all. 

Why follow the leader?
Subject area: leadership, business
Why do the best leaders succeed? What is it about them? And is it possible to emulate their behavior? There's a potential leader in all of us, but it often requires a deep examination of everything from our core values to our ability to relate to others to our ability to emotionally invest in our people. The impact can be felt from the boardroom to the mailroom and even the living room of your clients/customers. There’s no silver bullet, but Daniel Sieberg, author of The Digital Diet and current exec at Google, outlines a leadership path for anyone looking to better their skills and lead with heart. Sieberg has interviewed some of the biggest leaders in technology while he was a tech reporter for CBS, CNN and ABC, completed elite-level training courses and leads a growing international team within Google. It’s also about lessons learned from 25 years within the media-tech industry, the psychology of how people respond to direction/guidance and even what coaching youth soccer can tell us about leading the next successful team. 


  • The Digital Diet


  • 6,000 African reporters to be trained in digital journalism
    6,000 African reporters to be trained in digital journalism
    Jun 12, 2017
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    6,000 African reporters to be trained in digital journalism
    Jun 12, 2017

    Up to 6,000 African journalists will receive training in data journalism skills this year in a Code for Africa digital journalism initiative supported by Google News Labs and the World Bank.

    Code For Africa is empowering journalists in Africa by giving them the necessary support to better understand the Web and how to use the tools available to them online.

    The Code For Africa Digital Journalism initiative will take place over the next nine months (to February 2018) and see the 6000 journalists trained in 12 major African cities: Abuja, Lagos, Nairobi, Cape Town, Johannesburg, Durban, Casablanca, Dakar, Freetown, Dar es Salaam, Kampala, and Yaounde.

    Code For Africa is a data journalism and civic technology initiative operating across Africa that trains and supports journalists and civic activists to better understand and use web tools for news reporting and storytelling.

    Training will take place in three formats.

    • Beginning June 15, in-person training sessions will be held in the cities mentioned above. In each city, training will be conducted in three newsrooms and will be held twice a month for the duration of the initiative.
    • Beginning August, a massive open online course (MOOC) will be made freely available online, covering a range of web concepts and practices for digital journalists.
    • There will also be monthly study group meetups in collaboration with Hacks/Hackers to provide more focused, in-person instruction. Monthly meetings will take place in Cameroon, Kenya, Morocco, Nigeria, Senegal, Sierra Leone, South Africa, Tanzania and Uganda.

    Commenting on the initiative, Daniel Sieberg, head of training & development at Google News Lab said: “The web and digital tools present an interesting array of options for journalists, but learning how to use these tools can be a daunting task for many media people.

     “While the global news industry faces a knowledge challenge with regards to digital tools, Africa, by virtue of its non-digital education systems, faces even greater odds in the battle for digital integration in news and storytelling. In Nigeria for instance, only a few of the journalism institutions offer training programs that focus on web tools, and many top news organisations lose out on stories due to their inability to utilise newer and more engaging digital techniques.”

    In 2016, Google announced its commitment to train one million African youth within one year to help them create and find jobs via the web. “With the digital journalism initiative we want to contribute to the growth of Africa’s news and media ecosystem by training present and future practitioners on how to employ existing tools to tell stories, and support them to create locally-relevant tools that will reshape how Africans consume news,” he added.

  • Google News Lab powers digital journalism training for Africa
    Google News Lab powers digital journalism training for Africa
    Jun 08, 2017
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    Google News Lab powers digital journalism training for Africa
    Jun 08, 2017

    Google News Lab powers digital journalism training for Africa
    By Daniel Sieberg

    For journalists, recent advances in digital technology present compelling new opportunities to discover, tell and share stories—like this one from the Mail & Guardian that uses Google My Maps to highlight top water wasters in metro areas during the drought. But learning how to use new digital tools for reporting can be intimidating or even daunting. This is particularly true in Africa, where digital integration in news and storytelling often remains a challenge. Few journalism institutions offer training programs in digital tools, and news organizations often lack the capability to use new digital technologies in their reporting.

    That’s why we’re supporting a new initiative that will offer journalists across Africa training in skills like mobile reporting, mapping, data visualization, verification, and fact checking. In partnership with the World Bank and Code For Africa, this project aims to train more than 6,000 journalists by February 2018, in 12 major African cities: Abuja, Cape Town, Casablanca, Dakar, Dar es Salaam, Durban, Freetown, Johannesburg, Kampala, Lagos, Nairobi and Yaounde. By providing the instruction and support to better use available digital tools available, we hope to empower journalists across Africa to produce cutting-edge and compelling reporting.

    Training will take place in three formats:

    • Beginning June 15, we’ll hold in-person training sessions on topics ranging  from displaying data with an interactive map to effective reporting with a mobile device. In each city, we’ll conduct trainings in three newsrooms and hold trainings twice a month for the duration of the initiative.
    • In August, a massive open online course (MOOC) will be made freely available online, covering a range of web concepts and practices for digital journalists.
    • We will also hold monthly study groups in collaboration with Hacks/Hackers (a global meetup organization) to provide more focused, in-person instruction. These monthly meetings will take place in Cameroon, Kenya, Morocco, Nigeria, Senegal, Sierra Leone, South Africa, Tanzania, and Uganda.

    In 2016, we announced our commitment to train 1 million African youth on digital skills during the year to help them create and find jobs. We hope this new initiative also helps contribute to the continued growth of Africa’s digital economy.

    Please visit www.academy.codeforafrica.org to learn more and to register.  

  • USA Today: How to turn off the always-on work culture
    USA Today: How to turn off the always-on work culture
    Apr 17, 2017
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    USA Today: How to turn off the always-on work culture
    Apr 17, 2017

    How to turn off the always-on work culture
    USA Today: Marc Saltzman

    Stop me if this sounds familiar: you need some well-deserved time off work – and off the grid — but you don’t want to seem unresponsive to clients or co-workers.

    Just as technology makes you accessible to everyone, anywhere and anytime, you can use these same tools to responsibly take a little time off for when you need it, without suffering from FOMO (fear of missing out), or risk upsetting your colleagues. Perhaps a short digital detox is just what the doctor ordered.

    “We’re all pulled in so many directions with technology, whether it's for professional or personal reasons, and sometimes the two clash,” says Daniel Sieberg, author of "The Digital Diet" (Crown; $4.95) in an interview with USA TODAY. “Our time is the most valuable commodity on the planet, and sometimes we need to recharge or re-energize, and it will ultimately allow us to be more productive and effective in the long run.”

    Out of office auto-replies

    When you’re taking some time off, start by tweaking your OOO (“out of office”) email auto-reply message. That way, whomever is writing you shouldn’t expect a quick reply. Many put the dates you’re away, too.

    If you can delegate, perhaps include a line like “If it’s urgent, please contact ______,” or have a trusted coworker access your email while you’re away.  Setting up an auto-reply is quite easy for popular email programs, like Outlook and Gmail.

    With Outlook, for a POP or IMAP account, first create a new message, and then enter the desired subject and message for your OOO auto-reply. Save the email. Now you can create the rule for your auto-reply, such as having the bounce-back message sent to everyone or only specific contacts. To do this, click File>Info>Rules and Alerts. If you’re running Microsoft Exchange, it may be under File>Info>Automatic Replies.

    Speaking of Outlook, if you allow for your free/busy information to be visible to others in Outlook Calendar, you can indicate you are out of office by adding an item to your calendar for the days you’ll be out and specifying for it to show as “out of office.” Some people even send a calendar item to their team members so their out-of-office dates are on colleagues’ calendars too.

    With Gmail, click Settings in the top right of the page, and scroll down to the "Vacation responder" section. Turn this on. Fill in the date range, subject, and message. Underneath your message, check off the box if you only want your contacts to see your vacation reply.

    At the bottom of the page, click Save Changes. That’s it.

    Other email tips and tricks

    Control freaks, like yours truly, might log in to check email while on vacation perhaps once or twice a day for a quick scan of your messages. Personally, I’ve found spending 20 minutes out of 24 hours to put out little fires is well worth it for the peace of mind.

    One more suggestion: if you don’t want your clients to know you’re away, you can always schedule emails to be sent while you’re away.

    With Outlook, you can queue up a bunch of messages before you leave and then have them fired off later. Start a new message, click Options near the upper-middle of the screen, select Delay Delivery, and finally, click Do Not Deliver Before. Now select the date and time when this message should be delivered using the drop-down boxes. Write your message, click Send and it’ll hang in your outbox until your specified time. Note: your PC needs to be on for it to send at the specified time.

    Gmail users can also do this via a third-party tool, like the free Boomerang add-on.

    Slack, Skype

    Business communication extends well past email.

    Popular tools like Slack and Skype for Business can also be used to (gently) tell people you’re unplugging for a bit.

    A new feature unveiled this week, Slack — a cloud-based team collaboration platform — now lets you set your status, so you can let your teammates know you’re away, when you’ll be back, whom to contact in your place, or anything else you want to share.

    You can pick from five default options for common scenarios when you’re away – such as being on vacation, off sick, or working remotely – or create your own custom status update, up to 100 characters and illustrated with an emoji of your choice.

    You can set a status from a web browser, or on the desktop and mobile versions of Slack. From your computer, click your name in the upper left corner of your sidebar, then select Set a status. On the iOS or Android app, tap the More items icon (...), or edit your status directly from your profile.  Your Slack status will be displayed until you change it.

    Another trendy productivity tool, Skype for Business, also lets you manually change your status to “Off work” or “Do not disturb” -- the latter which will block people from instant-messaging or calling you.

    If you like, specify your location, as well as enter a custom message that will appear in your contact card across Microsoft’s Office 365.

    On a related note, before you head out on vacation you can send a message to your teams in Microsoft Teams, new group chat software, to let them know when you’ll be back to work.  


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