Louie Gravance



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In keeping with our focus that the “customer experience” the key to success, an experience built on service – doing the right thing & treating people well, including the people we work with. And that even though technology is changing how we do business, our fundamental goal is to still provide excellent customer service always-ALWAYS.

So we invited an expert on customer service to speak with us today in a way that may allow us to think differently about how we can do that. His name is Louie Gravance and he is a former service guru and training designer for Walt Disney World in Orlando, Florida. After almost two decades with Disney, he was drafted by Bank of America and ING Financial to help re-think service in the investment industry. The efforts brought him national attention and a new career in speaking and consulting.

Prior to working with Disney, Louie spent many years as a performer on stage, sit-coms, movies, and 35 national television commercials.

We've brought him here to help us explore ways of continually and constantly creating "Wow moments" for our clients and each other.

I'm pleased to welcome Mr. Louie Gravance.


Louie Gravance, a native Californian, is literally changing the consciousness of business in America through his speaking and consulting skills.  A premier example is the work he has done is helping Bank of America navigate what he calls a “culture shift.”  Money Magazine credits these efforts with “making the banking experience more pleasurable with changes that have improved customer satisfaction.”  This was done through an initiative Gravance introduced to high-level executives and employees entitled “The Bank of America Spirit.”  Gravance was a perfect fit for this project, thanks to skills learned and honed during twelve-year tenure at The Walt Disney Company in Orlando, Florida.  Beginning with the training and orientation program “Traditions” at The Disney University, Louie designed, developed, and delivered countless presentations.  First, at the University for literally thousands of Disney World employees from all disciplines, and then for visiting corporate clients through the Disney Institute Professional Development Programs.  He has also traveled North America, teaching “Showmanship in the Workplace” to large companies like Mutual of Omaha, Fisher Scientific, Toys 'R Us and BMW of Canada, just to name a few. 

“You have to do what you DON’T have to do, in order to win,” is a quote that represents much of the philosophy behind a Louie Gravance presentation.

Prior to moving to Florida, Mr. Gravance began a show business career at the age of twelve.  He spent the next two decades in Los Angeles appearing in stage shows, sitcoms, motion pictures, and over 35 national television commercials.  While at Disney, he led, trained, and performed with the improvisational comedy show “Streetmosphere” at the Disney / MGM Studios from the first year of its inception in 1989.  It is now the longest running show of its kind in theme park history.

Currently, Louie Gravance Creative Concepts provides consulting and motivational talks to companies and municipalities all over the world and is based in Orlando, Florida.

AV Requirements

AV Requirements: Louie will bring a flash drive of his PowerPoint presentation AV needs: • Laptop • Projector • Pointer • lapel mic Back

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