Daniel Sieberg is the CEO of iO and founder alongside his sister, Jennifer Paronen. He’s also Principal at iO Ventures LLC. He’s previously been the co-founder of a blockchain-based startup and left Google in 2017 after spending six years there building two teams in support of journalism and serving as Google spokesperson. Previously Daniel spent 15 years covering technology, science, space and the environment for outlets including CBS News, CNN and ABC News and regularly contributed to a variety of news organizations including the BBC, PBS, MSNBC, Discovery Channel, Salon and Details. Sieberg has been nominated for five News and Documentary Emmy Awards.

Sieberg has both breadth and depth with his experiences in technology, innovation and future trends. He can speak to leading-e...

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Tech Life 2025

What are the developments today that will impact our lives in the near future? Daniel Sieberg, former Google spokesperson and marketing exec and now cofounder at Civil, examines the trends around everything from blockchain and crypto currency to AI to virtual reality and puts it all into context for both a techie crowd as well as the layperson. Sieberg will also explore how the pace of change has increased so dramatically (and why) and what this means for short-term forecasting and projections in any business.

Telling A Better Story

 At the core of any successful business is a story of why; why does any business exist and what are they trying to solve? And beyond that narrative, how is that story best articulated and conveyed with customers and a broader audience? The art of telling a better story through people, crafting the right words of engagement and learning from other successes (and failures) is just part of what Daniel Sieberg will cover. He’s a former Google marketing executive and now cofounder of Civil, which is a decentralized platform built on blockchain technology aimed at supporting quality and sustainable journalism. 

Understanding Blockchain and Cryptocurrency - How it can Benefit Anyone: Blockchain/Crypto/Bitcoin

Bitcoin, Ethereum, Litecoin, crypto currency, blockchain - these terms are increasingly becoming a part of our global conversation about how we improve communications, security and business models across a wide range of verticals. It’s important for any leader or business owner or just a curious third-party to begin to understand the implications and get ahead of this seemingly unstoppable new technology. Daniel Sieberg, former Google spokesperson and marketing executive and now cofounder of Civil (journalism supported by blockchain), is ready to break it all down in ways people can understand and act upon.

Living Life in a Tech Start Up

One about being a part of a startup/why I left Google - change is often scary, risky and hard and especially when it means pivoting from one career to another or making bold choices as a leader. Human nature can force us to try to cling to what we know in service of retaining order and calm in our otherwise turbulent lives. But sometimes taking that leap can expose us to new strengths within us and actually enhance our well-being and sense of identity (maybe even make us happier). Daniel Sieberg takes us through his personal journey from technology reporter at national news outlets to Google executive to co-founding a cutting-edge startup in the blockchain and crypto currency space. The tips he provides can benefit anyone faced with difficult choices at all levels of their life and the enterprise.

Other topics:

The robots are coming - don't be afraid!

These days robotics is increasingly a part of our lives from assisted-living robots in Japan to automation in construction and manufacturing to new ways to think of animatronic creations as companions. Some of this technology is driven by advancements in artificial intelligence and more realistic design. And largely the goals are to aid in human production, development and efficiency. But should robots look like humans - or not? Will we one day call robots our friends? And do initial forays into robot communication - like "bots" in social media programs - provide a glimpse of how we might one day interact with virtual beings? Daniel Sieberg, longtime tech expert and Googler explains the short-term future of these technologies and how we shouldn't fear the rise of the robots.

Next-gen Healthcare Trends

Subject area: healthcare future, medical

From pedometers to smartphone apps to glucose-sensing contact lenses, what’s next for people to personally monitor their own well-being? How can we give people access to their own medical data and make informed decisions? When is knowing too much not helpful? Daniel Sieberg, who spent 20 years reporting on technology for the likes of CNN, ABC, CBS and the BBC and authored The Digital Diet before joining Google four years ago, looks at the technologies available on the market today, how consumers are embracing them and looks ahead to what might be possible. This is a chance to dive into the self-monitoring aspect of healthcare for a thought-provoking presentation on a topic that offers a potentially dramatic shift in medicine.

How is Your Brand Really Being Perceived?

Subject area: brand marketing, small business

How do you connect with consumers in a way that's authentic amidst a flood of information online? What can any company do to highlight the "why" of their business? Daniel Sieberg, former technology reporter for CBS, CNN and ABC and current exec at Google, examines what it means to really engage with people around a product or idea and how to win hearts/minds in a meaningful way. It's about more than just a plan, it's about turning customers into fans through the right amount of transparency and access to the very DNA of your company. This talk will feature an actionable plan to get started with new implementations in any business.

Today’s “Smart” Traveler

Subject area: tourism, travel

Tourists today have more options than ever to explore unseen and niche places within any location. From mobile maps to restaurant recommendations to virtual tours. Plus we've all got a camera in our pocket at all times. But what's the best way to tap into these technologies without losing a real-world experience? Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and current exec at Google, has been to 50+ countries and 600 cities and offers his take on the right way to be a digital explorer without missing everything around you.

News 3.0

Subject area: digital news revolution, media

The ways in which we consume (and produce) news has evolved rapidly in recent years from mobile to social to UGC. It presents both challenges and opportunities for traditional media, and there are more changes coming including VR, expanded data journalism and increasing eyewitness videos. In addition, media startups are seeks to disrupt the establishment with a slew of new ways for people to get the information they care about. What does it mean to our pursuit of quality information? Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and global head of media outreach with the Google News Lab, outlines the pace of progress within the news space and looks ahead to where it's going.

Do You Need a Digital Diet?

Subject area: consumer behavior, psychology, health and well being

On average, we check our smartphones more than 125 times per day. Per DAY. And what are we doing with that time? Playing Candy Crush? Checking for emails that aren't there? Sharing selfies? How is the world adapting to such a heavy influx of data and personal technology and what's it doing to our relationships, our work/life balance and our sense of self? This is relevant for a wide range of audiences from families to businesses to individuals all trying to adapt to our connected age. There’s a lot at stake from productivity to our identity to the next ways we’ll be communicating with each other. Daniel Sieberg, former technology reporter for CBS, CNN and ABC, author of The Digital Diet and current exec at Google, offers ways to better understand the dilemma of today's connected consumers and a plan for coping with it all.

Why Follow the Leader?

Subject area: leadership, business

Why do the best leaders succeed? What is it about them? And is it possible to emulate their behavior? There's a potential leader in all of us, but it often requires a deep examination of everything from our core values to our ability to relate to others to our ability to emotionally invest in our people. The impact can be felt from the boardroom to the mailroom and even the living room of your clients/customers. There’s no silver bullet, but Daniel Sieberg, author of The Digital Diet and current exec at Google, outlines a leadership path for anyone looking to better their skills and lead with heart. Sieberg has interviewed some of the biggest leaders in technology while he was a tech reporter for CBS, CNN and ABC, completed elite-level training courses and leads a growing international team within Google. It’s also about lessons learned from 25 years within the media-tech industry, the psychology of how people respond to direction/guidance and even what coaching youth soccer can tell us about leading the next successful team.


  • The Digital Diet


  • Codebase Ventures takes aim at investing in early stage technology companies
    Codebase Ventures takes aim at investing in early stage technology companies
    May 09, 2019
    Daniel Sieberg, Technology Keynote Speaker...
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    Codebase Ventures takes aim at investing in early stage technology companies
    May 09, 2019

    Pressland signed a partnership deal with iO Ventures, which is developing a personal consumer device that provide customized news and wellness information. The company was founded earlier this year by award-winning journalist Daniel Sieberg, a veteran of Google who helped build the tech giant’s Google News Lab and Google for Media programs.


  • Pressland Taps Key Talent with Addition of Global Media Expert Dr. Stephen J.A. Ward and Award-Winning News Veteran Daniel Sieberg
    Pressland Taps Key Talent with Addition of Global Media Expert Dr. Stephen J.A. Ward and Award-Winning News Veteran Daniel Sieberg
    Mar 28, 2019
    Daniel Sieberg, Director of Media Partnerships...
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    Pressland Taps Key Talent with Addition of Global Media Expert Dr. Stephen J.A. Ward and Award-Winning News Veteran Daniel Sieberg
    Mar 28, 2019

    Ward Appointed Public Editor; Sieberg Named Director of Media Partnerships Strengthening Content and Media Partnership Teams

    VANCOUVER, BC, / ACCESSWIRE / March 28, 2019 / Pressland (pressland.com), a wholly owned subsidiary of Codebase Ventures Inc. ("Codebase" or the "Company") (CSE: CODE - FSE: C5B – OTCQB: BKLLF), today announced key additions to its leadership team with the appointments of renowned media ethicist Dr. Stephen J. A. Ward to Public Editor and news veteran Daniel Sieberg to Director of Media Partnerships.

    Both Ward and Sieberg are respected industry veterans who will help develop Pressland's enterprise service for global media companies, social media networks and other third parties combating the spread of fake news and misinformation online.

    Using artificial intelligence (AI) and natural language processing (NLP), Pressland's proprietary technology analyzes around-the-clock global news output and publishes comprehensive, dynamic production data that can be used to identify misinformation before it spreads online.

    In his role as Public Editor, Ward will be responsible for ensuring that Pressland's technology protects the privacy of media professionals as it fights fake news with disruptive data analysis. Sieberg joins the company as Director of Media Partnerships, a pivotal role that will connect Pressland with enterprise and commercial clients.

    "Welcoming Dr. Ward and Sieberg is a huge win for Pressland," said Jeff Koyen, Codebase's Chief Strategy Officer. "Dr. Ward is a rock star whose expertise is unmatched. We're honored that he supports Pressland's mission to recapture the public's trust in media. Daniel is an equally important addition to the team. He's a global leader in media innovation and, with his help, we expect to accelerate our time-to-market."

    Ward is an award-winning media ethicist, educator, consultant, lecturer and author, and the founding chair of the Ethics Committee of the Canadian Association of Journalists. He is honorary fellow at the School of Journalism and Mass Communication at the University of Wisconsin-Madison; a distinguished lecturer of ethics at the University of British Columbia; and the founding director of the Center for Journalism Ethics at University of Wisconsin-Madison. In 2014, he served as interim director of the international Organization of News Ombudsmen.

    Sieberg is an Emmy-nominated and award-winning journalist whose work across four continents has appeared on BBC News, CNN, Bloomberg, ABC News' Nightline, MSNBC, NPR, PBS and other global media outlets. During six years at Google, he helped build the Google News Lab and Google for Media, and also served as the global head of training and development overseeing projects related to news partnerships. Most recently, he was a co-founder at Civil, the blockchain-based publishing platform.

    "Adding these experts to Pressland's already-impressive roster of talent is a huge vote of confidence in the company's mission to fight fake news," said George Tsafalas, Codebase's CEO. "We see an enormous market opportunity in this space, and we're eager to launch the platform as soon as possible."

    Pressland is led by Codebase's Koyen, a seasoned media executive, entrepreneur and technologist who has worked at Forbes, Dow Jones, Digiday, Travel + Leisure and Casper. The company is based in Brooklyn, NY.

  • Unboxing Journalism in the Bitcoin World
    Unboxing Journalism in the Bitcoin World
    Feb 04, 2019
    Daniel Sieberg, Digital Trends Speaker...
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    Unboxing Journalism in the Bitcoin World
    Feb 04, 2019

    As the industries make a gradual shift toward blockchain-based protocols, journalism happens to be one of them. The blockchain is not a revolution, it is in some ways but it’s another internet. It is another way to access the internet and Daniel Sieberg, CEO of iO and principal iO Ventures, who co-founded the community own-journalism network, Civil, agrees with us saying:

    “Internet is a technological construct we all take largely for granted,” said Sieberg. “The way the Internet is distributed connects all of us like two tins and a string.”

    The blockchain is simply a “new and improved” way of thinking. The existing systems are old and centralized. They have central nodes which came to be known as Google, Facebook, WhatsApp, Snapchat, etc. However, the problem with these nodes is that we have to rely on them for any action to be carried out. We hand over our information to them and then they process it further.

    Now imagine a place where you aren’t at disposal of any central node and whatever you do is the final action. You send a message and it instantaneously goes to the receiver.

    One such startup called Proof is trying t work their way through. They are a timestamp or authentication system to verify where the content came from, who and where it was created and what is its history. So gone are the days of plagiarism.

    This way you wouldn’t have to go to a journalist to verify information. You can do it on your own. No one would have to make raise hell on social media when people go around copying content.

    Pressland, on the other hand, helps increase transparency in journalism. They want to do this so they could increase audiences’ trust in media and in this day and age, this seems very crucial because people view media with a skeptical eye.

    Blockchain needs to become something that evolves to serve a concrete purpose and all the industries become its tools.

    Another reason why blockchain is crucial for journalism is that all things corrected can be checked and verified. No lengthy procedures to know the authentication or the source of the news provided. However, Sieberg believes that blockchain will not make publishing perfect but greatly improve it.

    But blockchain can help us address some of the biggest problems media organizations are battling with today, like misinformation, lack of accountability and difficulty to establish authorship.

    So, are you still wondering what blockchain could do for journalism?


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