John Rossman is sought-after keynote speaker, former Amazon executive, and business strategist. Rossman is most known for launching and scaling the Amazon Marketplace, which Jeff Bezos called “one of his magical businesses”, accounting for over 50% of all Amazon units sold and shipped. Rossman also served as Director of Enterprise Services at Amazon.com under CEO Jeff Bezos, where he managed worldwide services to enterprise clients such as Target.com, Marks and Spencer, and the National Basketball Association (NBA).

Since leaving Amazon, he has advised clients across most industry verticals on innovation, digital strategy, and culture as Managing Partner of Rossman Partners. Offering guidance through the maze of challenges and options, Rossman is adept at findin...

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Speech Topics

Think Like Amazon about — The Future of Your Industry

What is the future of your industry? It is a question that leaders must ask themselves often. But what are the right questions to ask, what metrics should be used, how is our industry going to be disrupted? All of these questions will be answered by former Amazon Executive John Rossman. John launched and scaled their third-party platform which today account for over 50% of Amazon’s business. By leveraging many of the ideas from Think Like Amazon, Rossman will propose several aspects of your industry which will likely change and leave audiences with strategies, tools, and questions to help create this future.

 

Think Like Amazon about — Artificial Intelligence

How might artificial intelligence and machine learning impact your industry and business model? What are the indicators that it’s already underway? How do we make innovation a vital part of how we operate? How do we get started? In this speech, Rossman will outline how AI is already impacting businesses, best practices on the management of innovation in the enterprise, the “actions of no regrets” we should all take in preparation and leave the audience with practical actions to take to create your AI-driven business.

 

Think Like Amazon about — Strategy and Corporate Culture

Amazon is a fierce competitor, systematic innovator and creating a dramatic change in many industries. How does Amazon think about and create the playbook of strategy, operational excellence, and innovation? What can you learn from them and apply into your business? In John Rossman’s signature leadership keynote, he will reveal and unpack the secrets of Amazon’s unparalleled growth and how the company’s culture has driven innovation and growth. From Think Like Amazon: 50 ½ Ideas to Become a Digital Leader, audiences are leaning forward, taking notes and inspired with strategies and tools to innovate and lead.

 


Think Like Amazon about- Innovation

Leaders at Amazon expect and require innovation and invention from their teams. They are externally aware and look for new ideas everywhere. Amazon has a thrilling power to innovate that few other companies have matched. But how does Amazon continue to innovate and outperform the competition? Through a systematic approach and a deep understanding of what it means to be digital, Amazon has created a culture and system that continues to outperform everyone else. Former Amazon executive turned digital strategy consultant John Rossman will leverage ideas from his book “TLA” to show how all companies and organization are capable of innovating at the same level as Amazon.

 

The Amazon Way™ on IOT

From John Rossman’s book The Amazon Way™: 10 Lessons Every Leader Should Learn from Amazon’s IoT Strategy, the former Amazon executive unpacks how connected devices will transform industries and businesses, and what leaders should do to take advantage. Rossman will look at how connected devices will revolutionize how business is done and change the marketplace. This speech will give leaders from all types of businesses a blueprint on how to leverage connected devices for the future of their business.

Books

  • The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies: Volume 2
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  • Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
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  • The Amazon Way
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News

  • Why Amazon is the undisputed e-commerce growth leader
    Why Amazon is the undisputed e-commerce growth leader
    Jun 01, 2019
    John Rossman, Former Amazon Executive...
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    Why Amazon is the undisputed e-commerce growth leader
    Jun 01, 2019
    Source

    Everyone wants to grow and innovate like Amazon these days. From meager beginnings selling books online back in 1994, Amazon is currently the largest e-commerce retailer and cloud computing platform in the world, and now dominates even the giant Walmart. In my role as a business advisor, I’ve long wondered how to pass their secrets along to other new ventures.

    Recently, I saw some help in that regard in a new book, “Think Like Amazon,” by John Rossman, a former top executive at Amazon. He launched and scaled their Marketplace business, and now heads his own firm to help clients innovate and grow in this digital era. He offers over 50 guiding principles, distilled from his tenure at Amazon, to become a digital leader in today’s marketplace.

    For those of you who don’t have time to read the whole book, here is a sampling of a few key points that should get you thinking in the right direction, and maybe just keep you a step or two ahead of your big competitors:

    Add a platform that provides self-service growth. A platform is a business model and capability that can be accessed and customized by external users. With each outside participant, the platform grows stronger and smarter, and works better for internal users as well. The platform must capitalize on user-generated content and other people’s work.

    Create and practice an obsession over customers. Make sure everyone knows it’s their job to maintain empathy and exceed customer expectations. Dive deep into every issue experienced by customers, and don’t delegate figuring out the root causes. Institute deep metrics measuring all aspects of the customer experience. Accept no excuses.

    Don’t look for the short journey or a straight line. Jeff Bezos recommends avoiding the constant knee-jerk reactions to the quarter-to-quarter growth mentality that’s popular today. Compensate with shares rather than bonuses to make it happen. Strategize and evaluate your plans over a long period of time to make “bets” that other businesses miss.

    Experiment, fail, rinse, and repeat. Digital success depends on moving quickly and measuring the impact of changes through tests. Senior leaders need to be personally involved in defining the tests and reviewing results and implications. Think big, but proceed with only small bets. Distinguish between test failures and poor execution.

    Master the magic of small autonomous teams. Amazon is famous for their Two-Pizza.Teams (no bigger than two pizzas will feed), allowing an entrepreneurial mindset more autonomy, agility, and accountability. The business owner must be the leader of the team, written specs are required, and the team must be populated only with A+ people.

    Raise the bar to avoid the biggest hiring mistakes. At Amazon, every position hire is assigned a “bar raiser” who is independent from the hiring team, and especially recognized for making good hires. This person assures that haste and manager bias are avoided, the interviews are systematic, and candidates fit well beyond immediate roles.

    Stay hungry even when you are successful. Jeff Bezos always instills a sense of urgency by demanding business plans from business leaders on how they would disrupt their own lines of business. He tolerates no “country club culture” or “playing it safe” mindsets. He reacts quickly to slowing growth expectations and efforts to reduce risk.

    Use artificial intelligence to reinvent customer experiences. Amazon targets the new machine learning technology to leverage his focus on customers. He deploys it in narrow specific processes to expedite decisions for customers (Internet of Things), and new ways to get to “yes” and eliminate the bureaucracy that forms as companies mature.

    The author offers many more principles and actions that have allowed Amazon to become the digital leader they are, and can be emulated in your company as well. Customer and competitive demands are rising across all sectors and experiences. You too can set the bar higher, through constant iteration, innovation, and a relentless customer-first focus. Do what Amazon is doing.

  • Speakers at Enservio Property Innovation Summit Discuss Driving Customer Satisfaction through Digitization
    Speakers at Enservio Property Innovation Summit Discuss Driving Customer Satisfaction through Digitization
    May 09, 2019
    John Rossman was the closing keynote speaker....
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    Speakers at Enservio Property Innovation Summit Discuss Driving Customer Satisfaction through Digitization
    May 09, 2019
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    The closing speaker was John Rossman, expert on Digital Disruption, Innovation & IoT. The former Amazon Executive spoke to attendees about IOT, from lessons learned at Amazon, to real-world applications.

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  • Clyde Hill Publishing Author John Rossman to Publish THINK LIKE AMAZON: 50 1/2 Ideas to Become a Digital Leader
    Clyde Hill Publishing Author John Rossman to Publish THINK LIKE AMAZON: 50 1/2 Ideas to Become a Digital Leader
    Feb 28, 2019
    John Rossman, Amazon Keynote Speaker...
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    Clyde Hill Publishing Author John Rossman to Publish THINK LIKE AMAZON: 50 1/2 Ideas to Become a Digital Leader
    Feb 28, 2019
    Source

    SEATTLE, Feb. 28, 2019 /PRNewswire/ -- Clyde Hill Publishing and Levine Greenberg Rostan (LGR) Literary today announced that their client, former Amazon executive John Rossman, has signed an agreement with McGraw-Hill to publish his latest book, THINK LIKE AMAZON: 50 1/2 Ideas to Become a Digital Leader, available for pre-order now. The publication date is May 3, 2019.

    "For the last five years, my clients and the readers of my two previous books have asked repeatedly their own version of this question: 'What would Jeff do?' Of course, when people ask me, 'WWJD?' they're really asking questions like: What does being 'digital' mean? How do I avoid disruption? Will Amazon enter this business or geography? How does Amazon get these types of results? Would Amazon be interested in partnering with me? Would Amazon be interested in acquiring our company? How do I make my function as easy as shopping at Amazon? There are hundreds of questions in this vein, but they can all be boiled down to 'What would Jeff do?'"

    There is a playbook or system of beliefs and approaches for how they get results and think about their business. If you've been paying attention, you, too, can figure out how to think like Amazon. The wide set of scenarios and examples in Think Like Amazon may not directly answer your specific question, but by understanding Jeff's general worldview, if you will, you can better apply his insights and principles to your circumstances.

    "John is a superb example of the literary voices we want the world to hear more from," said Greg Shaw, founder of Clyde Hill Publishing. "He has lived digital disruption and he has really important stories and lessons that should be shared widely."

    The Amazon Way on IoT is available now on Amazon. You can also learn more on Rossman's popular blog, The Amazon Way at http://the-amazon-way.com/blog/visual-one-pager-the-amazon-way/

    John is a business advisor to several boards and business leaders. He is represented by Executive Speakers for engaging keynotes on innovation and leadership.

    About Clyde Hill Publishing

    Clyde Hill Publishing is an independent, small press focusing on books by, for and about founders, innovators, thinkers and tinkerers. @ClydeHillPub.

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